ICEX, the Spanish Institute for Foreign Trade, is organizing an information pavilion at the annual design convention and exhibition of the prestigious American Institute of Architects (AIA) entitled, “The Power of Diversity: Practice in a Complex World”, which takes place at the Moscone Convention Center in San Francisco from 30 April to 2 May 2009. This activity forms part of Spain’s ceramic tile promotional plan in the USA, agreed between ICEX and ASCER, the Association of Ceramic Tile Manufacturers of Spain.

This is an itinerant event, which has been consolidating its leadership position in the world of architecture and design every year as the leading meeting point for American architects since 1857.