9/7/09

'Madrid' brand will be present at New York Fashion Week

The brand 'Madrid' will be present along with the Spanish designers that will be presenting their work at the New York Fashion Week, be held from September 10 to 17 introducing the Spring 2010 collections,.This is part of a promotional campaign in the United States, informed the Spanish capital city council speaker.

The name and logo of Madrid will appear next to Spanish designers Carmen March, Ana Locking, Juan Duyos and Juanjo Oliva while presenting their collections. The 'Madrid' brand will be present in all graphics elements related to the fashin show, as well as in all printed material used in the press campaign; there will also be distributed a dossier with information about the city and a 'Madrid' marketing souvenir designed by David Delfin, who will again be presenting his collection in the Big Apple after his success in the last edition.

Moreover, the collaboration between the tourism promoional agencies in both cities, Promoción Madrid and NYC&CO, will allow the return of Madrid posters to 60 bus shelters in the American metropolis.

U.S. tourist market is the first in Madrid. Its strategic importance lies in the high purchasing power of American tourists, whose average daily expenditure in 2008 was at 179.68 euros compared to an average of 134.41 euros a year earlier