|
Because it is undergoing a significant period of expansion, the Spanish children’s wear franchise Neck & Neck will be the subject of a Harvard University case study prepared by business students in strategic planning and management.
Four people, under the direction of Professor Francisco de Asis Martinez-Jerez, spent several weeks at Neck & Neck, working and gathering information for a paper that recognizes the company as an exemplary representative of the children’s wear market.
It took the team approximately two years to prepare the study and arrive at a decision, researching the most attractive European companies through information from customer purchases and customer loyalty. Neck & Neck’s family-store quality caught Harvard’s attention, as well as its continued expansion, business set-up and order department.
The team conducted interviews with department heads, visited the stores, attended conferences and meetings, and carefully studied the Neck & Neck Club, which currently boasts over 250,000 members.
|
10/9/08
Back 
